10 Important Marketing Tips

Executive summary about Marketing Tips by Bob Leduc

Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic.

Marketing Tip #1:

Insulate yourself against the impact of change by increasing the number of products and services you offer …and by using a variety of different marketing methods. Only a small portion of your total business will be affected if the sales of one product declines or the response to one marketing method drops.

Marketing Tip #2:

Customers are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It’s easier to make a sale to a previous customer than to someone who never bought from you.

Marketing Tip #3:

A bold claim creates doubt in your prospect’s mind and jeopardizes the sale. Reduce any bold claims to a more believable level.

Marketing Tip #4:

Express numerical claims as odd numbers with fractions or decimals. For example, “Our clients save 17.7 percent” sounds more believable than “Our clients save 20 percent” …even if 20 percent is the accurate number.

Marketing Tip #5:

To create an absolutely irresistible offer, combine a special discount price and a set of valuable bonuses in the same offer.

Marketing Tip #6:

Develop a series of 4 or 5 different special offers. When one offer expires, replace it with the next offer and a new deadline. Continuously recycle through the same series of offers. This enables you to keep using special offers to generate sales without taking time to develop new ones.

Marketing Tip #7:

Target a market where prospects have an intense desire for the benefits produced by your product or service AND the money to buy it.

Marketing Tip #8:

Set yourself apart from competitors by offering an exclusive benefit your competitors cannot copy …or one they’re not willing to copy. One business owner I know includes his personal phone number on every order.

Marketing Tip #9:

Advertising copy produces the biggest response when each reader can believe the message was written specifically for him or her.

Marketing Tip #10:

Develop a method to capture and save the names and contact information of prospects who don’t buy from you.

8 Important Affiliate Marketing Tips

Executive summary about Marketing Tips by Damien Oh

If you think affiliate marketing is easy, then you are wrong.

Over the years, I have seen plenty of affiliates who fail in their online venture. To succeed in affiliate marketing, you need more than just putting the affiliate links in your web site, pray that your visitors will click on it and make a purchase (that is what 80 percent of the affiliates are doing).

Affiliate Marketing Tip 1: Be an affiliate of a niche market – Successful affiliate marketers focus on a niche market. Provide quality content related to the niche product or services will certainly increase the traffic to your site, and hence increase your affiliate sales.

Affiliate Marketing Tip 2: Be an affiliate of quality products or services

Affiliate Marketing Tip 3: Be a close friend of your visitors – Rather, it is about recommending your friend a great product /services.

Affiliate Marketing Tip 4: Be an expert in your field

Affiliate Marketing Tip 5: Publish a monthly newsletter

Affiliate Marketing Tip 6: Give testimonial for your product – If you have tried the products or services, give your own personal testimonial. Else, request for the reviews of the products and place it in your site.

Affiliate Marketing Tip 7: Cloak your affiliate links – Cloaking affiliate links may not seem necessary, but it actually is.

Affiliate Marketing Tip 8: Generate lot of traffic to your site – Traffic is vital to any web site. For more tips on search engine optimization, click here.

Conclusion – To be successful in affiliate marketing is never easy, but it is surely attainable with the correct strategies. Follow these 8 affiliate marketing tips diligently and you will be on your way to the top 20 percent.

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